Specialized Courses
Career Advancement's specialized sports business courses are deep dives into sports management, digital marketing, and interview skills.
Digital Marketing
Students should register for all four sessions
January 25, 2027 | Register Here
This session will introduce students to key marketing concepts: positioning, messaging, go-to-market, and campaign development. The session will also introduce students to common marketing tools including Salesforce/HubSpot, Canva, and Google Workspace.
January 29, 2027 | Register Here
In this hands-on workshop, students step into the role of a marketing project owner —scoping a campaign, building a timeline, assigning work, and managing cross-functional delivery using Asana and Jira, with Figma for creative review. Students will learn the agile and kanban fundamentals that hiring managers expect, and see how marketing, product, and engineering teams collaborate to ship a launch. Students will develop a campaign project plan and launch timeline in the session.
February 15, 2027 | Register Here
This session will teach the basics of KPI measurement, dashboarding, and turning data into recommendations. Students will use tools such as Power BI, Tableau, and SQL to understand how to successfully measure the impact of marketing campaigns.
February 19, 2027 | Register Here
Industry professional-led workshop on social media management. They will discuss how they think about followers and other engagement metrics on various platforms including TikTok and Instagram, and provide a case study on successful product launches within their company in the age of social media and AI.
Sports Business
Students should register for all four sessions
January 14, 2027 | Register Here
Learn about the broad range of career opportunities in the sports business world, from teams and leagues to corporate and advisory roles.
Gain insights into the skillsets and educational backgrounds that are valued in each sector as well as recruiting pathways and timelines
You'll lay the foundation for your own career decisions with firsthand accounts and an interactive Q&A.
January 28, 2027 | Register Here
Take a deep dive into the inner workings of sports teams, focusing on front office operations, event management, and fan engagement.
Hear directly from professionals about the day-to-day challenges and opportunities in team environments.
You'll learn about internship and entry-level pathways, plus gain tips for networking with professionals working in team management.
February 4, 2027 | Register Here
In this session, you'll get a firsthand look at what it’s like to work for a sports agency, including athlete management, endorsements, and contract negotiations.
You'll discover the skills needed for agency work, such as communication, relationship building, and legal competency.
Review a real case study and discuss the steps you can take to break into this competitive sector.
February 18, 2027 | Register Here
In this session, you'll explore roles in corporate sports marketing, sponsorship strategy, and brand activation.
You'll learn how brands leverage sports partnerships to reach new audiences and drive engagement.
Gain insights on the relevant skills, building your own portfolio for roles in sports promotion, and recruiting for internships and full-time roles.
Executive Insights in Sports Business Management
Students should register for all three sessions
March 30, 2027 | Register Here
This session explores the rapid rise of pickleball as an emerging industry and examines what it takes to build, scale, and sustain a successful franchise in a fast-growing sports market.
April 6, 2027 | Register Here
This session focuses on how sports organizations create value through strategic partnerships, intellectual property licensing, and business development initiatives that strengthen brand reach and long-term growth.
April 20, 2027 | Register Here
This session examines the growing role of private markets in sports, highlighting investment trends, opportunities, and the ways institutional capital is reshaping the business of sports.